Extended e-Learning

Hello everyone, I hope you are doing well. I miss you all!

Here is a link to our new April Agenda - this will link you to all your assignments and tasks for each week. Also, a Monthly Calendar showing my office hours.

You will also notice my set office hours and a scheduled course Zoom call. Please log in if you are able to.

Thanks, stay safe! Mrs. L

3/17/20 - e-Learning Days

Welcome "back"!

e-Learning Agenda:

1. Click HERE to see your plan for the next 2 weeks of Marketing. 
2. You are welcome to work ahead but this should help to pace you over the 2 week time frame that you will out. 
3. PLEASE reach out to me if you need anything or have any questions. 

3/13/20 - Day 46 - Fantasy Project

Bellwork:

Ensure you have sections 1-4 in your Fantasy Project folder.

Objectives:

• Apply course content to fantasy project. 

Agenda:

1. Fantasy Project Website Creation
• Name, Location, Roster
• Logo
• Merchandise Design
• Corporate Sponsors

3/12/20 - Day 45 - Endorsement Profile

Bellwork:

Open the research you have done on your celebrity endorsement.

Objectives:

• Decipher between endorsements, spokespeople and strategic partners. 
• Identify shared target markets between partners.

Agenda:

1. Slides: Spokespeople, Endorsements & Strategic Partners
2. Finish Assignment: Celebrity Endorsements
• Written Example - LeBron James

3/10 - 3/11/20 - Day 43 & 44 - Writers Week

Bellwork:

Please meet in the Auditorium and sit AS A CLASS.

Agenda:

1. Writers Week Presenters. 

3/9/20 - Day 42 - Spokepeople, Endorsements & Stratetic Partnerships

Bellwork:


How to teams choose the companies that advertise in their stadiums?

Objectives:

• Decipher between endorsements, spokespeople and strategic partners. 
• Identify shared target markets between partners.

Agenda:

1. Slides: Spokespeople, Endorsements & Strategic Partners
2. Assignment: Celebrity Endorsements

3/6/20 - Day 41 - Fantasy Project

Bellwork:

Ensure you have sections 1-4 in your Fantasy Project folder.

Objectives:

• Apply course content to fantasy project. 

Agenda:

1. Fantasy Project Website Creation

3/5/20 - Day 40 - Mimic

Bellwork:

Open your Mimic Social.

Objectives:

• Demonstrate the importance of using data in decision making. 

Agenda:

1. Mimic - Round 3 - Use your Post Strategy & Analysis from last round to help you
• Spend ALL of your money
• Create AT LEAST 8-10 posts
• Get to the TOP of the leader board
2. Round 4: Data Analysis - Be sure to RENAME the document to include ROUND 3 in the Title

3/4/20 - Day 39 - Recap & Mimic

Bellwork:

Open your current events from Tuesday. Be prepared to share a bit.

Objectives:

• Connect current events to course content. 

Agenda:

1. Recap of Fundraiser
2. Current Events Recap
3. Mimic - Round 3 - Use your Post Strategy & Analysis from last round to help you
• Spend ALL of your money
• Create AT LEAST 8-10 posts
• Get to the TOP of the leader board

3/3/20 - Day 38 - Fundraiser Wrap Up

Bellwork:

Think about Friday's fundraising event. Complete this SURVEY.

• What could we improve to be more successful in the future? 

Objectives:

• Link current events to course content. 

Agenda:

1. Complete the SURVEY above
2. Current Events - complete this doc. DUE at the END OF THE PERIOD. 
• Ensure this is in your SEM folder. 

2/28/20 - Day 37 - Dodgeball Fundraiser TODAY!

Bellwork:

TODAY is our dodgeball tournament! Remember, this is a fundraiser and REQUIRED class
event.

Objectives:

• Examine why companies choose certain partners and exposure methods.

Agenda:

1. Logistics for Dodgeball
• Jobs:
• Concessions
• Bracket Table
• Court Monitor
2. Fantasy Project Part 4: Corporate Sponsors.  
• Remember to put this document in your "Fantasy Project" folder.

2/27/20 - Day 36 - Partnerships & Sponsorships

Bellwork:

I am not here today. TOMORROW is our dodgeball tournament! Remember, this is a fundraiser REQUIRED class event.
and an opportunity to raise money for a really great cause, cancer. Please also remember this is a

I will be back to school tomorrow for the event and am looking forward to watching many of you play!

Objectives:

• Examine why companies choose certain partners and exposure methods.

Agenda:

1. Read THIS article and answer the reading questions HERE.  Submit the reading questions in before leaving class today (if you did not yesterday). 
2. Begin working on the Fantasy Project Part 4: Corporate Sponsors.  Remember to put this document in your "Fantasy Project" folder.

2/26/20 - Day 35 - Corporate Partnerships

Bellwork:  

Check out ALL the links below.  What are the differences between each of the celebrities or companies involvement with each brand?  Why were the celebrities chosen?! 

Oprah & Weight Watchers
Website: Oprah 2020 Vision Tour (Weight Watchers)
Video: Oprah's Ultimate Party Invite

Cardi B & Pepsi
Video: Pepsi "Okurr" Commercial
Video: 2019 Holiday Commercial

Coca-Cola & American Idol (focus on Coca-Cola)
Video: "Perfect Harmony"
Images: Various

Objectives:

• Examine why companies choose certain partners and exposure methods.

Agenda:

1. Branding - Various Deals (check out these slides)
2. Article: Lays Chips: The Voice, Coachella & Snapchat Article
• Complete this Article Questionnaire 

Dodgeball Game Details

• FRIDAY of this week
• 3:30 pm to approximately 5:30 pm
• Play or work
• SIGN UP here

2/25/20 - Day 34 - Slogans

Bellwork:  

I am not here today, please complete the items in the agenda below. AND complete the name that SLOGAN GAME. I got 16/18 - did you get more than me?!

Objectives:

• Identify the strength of slogans
• Decipher between mission statements and slogans.

Agenda:

1. Branding - Slogans
2. Slogan vs Mission Statements
3. Fantasy Project 

• Create a new folder in your SEM Google folder called "Fantasy Project".  Drag part 1, part 2, and part 3 into that folder.  Continue to store all parts of the project in that folder.
• Part 3: Logo Design
• ADD:  Create a slogan for your project

Dodgeball Game Details

• FRIDAY of this week
• 3:30 pm to approximately 5:30 pm
• Play or work
• SIGN UP here

2/24/20 - Day 33 - Weekend Wrap Up

Bellwork:  

FRIDAY: What have you done to help promote this event? Word of mouth? Social Media? 

Objectives:

• Connect course content to current events. 
• Apply course content to fantasy project.

Agenda:

1. Weekend Wrap Up - What went on in the world of sports & entertainment. 
2. Fantasy Project Part 3: Logo Design
3. Dodgeball Tournament 
1. Join a team OR "work" the event
2. SIGN UP here

2/21/20 - Day 32 - Branding

Bellwork:  

Can you name the sports team by the logo?  Try out THIS GAME to find out!!  Hit "play quiz" and start typing in the names!  Did you give up or get them ALL?  Try it again with different teams HERE.  One last time with a new set of teams HERE.

Today's Agenda:

1. Branding - Logo Design
2. Logo Histories
• Cubs
• White Sox
• Bears
• Bulls
• Blackhawks
3. Fantasy Project Part 3: Logo Design
4. Dodgeball Tournament - I need to know TODAY what you are doing!
1. Join a team OR "work" the event
2. SIGN UP here

2/20/20 - Day 31 - Field Trip!

Today is our Wolves Field Trip. Please meet in room 247 at 8:45am.

If you are NOT attending, please report to study hall.

2/19/20 - Day 30 - Branding Introduction

Bellwork:

When you hear the word branding, what do you think of?

Objectives:

• Determine the components of a brand. 
• Identify strong brands. 

Agenda:

1. Slides: Branding & Logo Designs
• Field Trip Tomorrow 
• What do you notice about the Wolves brand? Their branding?
2. Video: What is Branding?
3. Unit 2 Branding Vocab

2/18/20 - Day 29 - Weekend Wrap Up

Bellwork:

Field Trip Money & Slips!  Revised schedule means you will GO to period 2 and leave early. 

Objectives:

• Connect current events to course content.
• Identify how organizations capitalize on merchandise. 
• Apply course content to an ongoing project.

Agenda:

1. Weekend Wrap Up - what went on in the world of sports & entertainment.
2. DODGEBALL NEXT FRIDAY!!! 
• WE NEED TEAMS!
3. Finish Fantasy Project Part 2: Target Market & Merchandising Ideas
4. Finish Part 1 or any mission work.

2/14/20 - Day 28 - Fantasy Project

Bellwork:

Welcome Mr. Markey to Sports & Entertainment Marketing!

Objectives:

• Identify how organizations capitalize on merchandise. 
• Apply course content to an ongoing project.

Agenda:

1. Paletas with the Principal!
2. Finish Fantasy Project Part 2: Target Market & Merchandising Ideas
3. Finish Part 1 or any mission work.

2/13/20 - Day 27 - Target Market & Merchandise

Bellwork:

Wolves Game Field Trip

• Thursday, February 20th
• Cost is $7
• Let me know TODAY if you have a schedule or money conflict

Objectives:

• Identify how organizations capitalize on merchandise. 

Agenda:

1. Merchandising Basics
• Video: Don Cherry Slams Carolina Hurricanes (NHL)
• Video: Nationals Gerardo Parra Baby Shark Crown Response (MLB)
• Article: Sports Merchandising Opportunities Increasing
• How have consumers views on sports apparel changed in recent times?
• How are teams capitalizing on "moments in time"?
2. Fantasy Project Part 2: Target Market & Merchandising Ideas

2/12/20 - Day 26 - Quiz Recap

Bellwork:

Open your Schoology.

Objectives:

• Review course material and apply to a fundraising event. 

Agenda:

1. Recap of Quiz 
• Resubmit
2. Dodgeball Event Prep
• Posters
• Video Advertisement?
• Announcements? 
• Teams?
3. Field Trip Forms

2/11/20 - Day 25 - Unit 1 Quiz

Bellwork:

Open your review guide. What questions do you have?

Objectives:

• Plan for a fundraiser. 

Agenda:

1. Unit 1 Quiz - Schoology
2. WATCH THIS VIDEO
3. Wolves Field Trip Permission Slip & Money
4. Dodgeball Fundraiser Information
• Friday, February 29th 
• 3:30-5:30pm
• East Leyden Field House
• $3/player, $1/spectator
• Prizes:
• Winning Team - carry in lunch (pizza, wings, etc)
• Award for Best Dressed
• Award for Best Sportsmanship
• Concessions
• All Profits to Cancer Research
• Sign Up Form
5. Poster Creation
• Other forms of advertisement?

2/10/20 - Day 24 - Unit 1 Quiz Review

Bellwork:

Think about the weekend, what went on in the world of sports & entertainment? What is the
connection to business/marketing?

Objectives:

• Connect current events to course content. 
• Review unit 1 material

Agenda:

1. Weekend Wrap Up
2. Unit 1 Review Guide
3. Unit 1 QUIZ TOMORROW

2/7/20 - Day 23 - Project Work Time

Bellwork:

Open your Unit 1 Project - Mimic Target Consumer

Objectives:

• Use target market data to draw conclusions are segments of people. 

Agenda:

1. Unit 1 Project - Mimic Target Consumer
• DUE TODAY
• Show to Mrs. Lakdawala 
2. Check grades - PROGRESS REPORTS DUE MONDAY

2/6/20 - Day 22 - Unit 1 Project

Bellwork:

Open your Mimic to Scenario > Market

Objectives:

• Use target market data to draw conclusions are segments of people. 

Agenda:

1. Unit 1 Project - Mimic Target Consumer
• Each table will be assigned one of the market segments:
• Back to School Mindy: Paige, Hubert, Angel, Mark
• City-Hopper Sue: Deivis, Rade, Sebastian, Tyler
• Up and Comer Raj: Eric, Josh, Jeramy, Francis
• Energetic Jill: Jahir, Massimo, Muamer, RJ, 
• Seaside Sally: Isaiah, Matt, Feris, Jennifer
• Daypacker Tom: Arturo, Iva, Ja, Wisam

2/5/20 - Day 21 - Ask the Expert Day

Bellwork:

Please take your seats, be good listeners and ask questions!

Objectives:

• Learn from business professionals

Agenda:

1. Ask the Expert Day Speaker - Chris Corr (Leyden Alum)

2/4/20 - Day 20 - Mimic Analysis

Bellwork:

Open your Mimic Social simulation. Ensure you have completed ROUND 1 and run the simulation.

Objectives:

• Use data to make decisions.

Agenda:

1. Mimic Social - Data Analysis
• What are metrics?  
2. Unit 1 Project - Mimic Target Consumer

2/3/20 - Day 19 - Super Bowl Wrap Up

Bellwork:

Did you watch the super bowl? Let's chat about the weekend in sports & entertainment.

Objectives:

• Connect current events to course content. 

Agenda:

1. Weekend/Super Bowl Wrap Up
2. Commercial Review
• Slides
• Reflection Sheet

1/31/20 - Day 18 - Super Bowl Commercials

Bellwork:

I am not here today. Please follow the agenda below.

Objectives:

• Evaluate past super bowl commercials 
• Identify message purpose. 

Agenda:

1. Super Bowl Video
2. HOMEWORK: Watch a super bowl commercial - come Monday ready to share it.

1/30/20 - Day 17 - Mimic

Bellwork:

Open your Mimic Social simulations. Bookmark the website if you have not already.

Objectives:

• Review market segments and how messaging varies by segment. 

Agenda:

1. Mimic Social Simulation 
• Finish Round 1
• Spend ALL $5,000, check in with Mrs. L BEFORE you Run Simulation
2. Superbowl Trivia & Squares

1/29/20 - Day 16 - Mimic Social

Bellwork:

Open your Mimic Social simulations. Bookmark the website if you have not already.

Objectives:

• Review market segments and how messaging varies by segment. 

Agenda:

1. Mimic Social Simulation 
• Segment Review
• Weekly objectives
• Round 1

1/28/20 - Day 15 - Fantasy Project

Bellwork:

I am not here today. Please follow the agenda below.

Objectives:

• Determine specific characteristics of a specific target market. 

Agenda:

1. TODAY: Section 1 of your Fantasy Project 
• Complete the Team/Festival Name, Location & Roster/Lineup
• Ensure EACH group member has it in your folder for review. 

1/27/20 - Day 14 - Weekend Wrap Up

Bellwork:

Think about the weekend. What went on in the world of sports & entertainment. Be prepared to share the link to business/marketing.

Objectives:

• Link current events to course content. 
• Review simulation. 

Agenda:

1. Weekend Wrap Up - be prepared to share! 
2. Mimic Social Simulation 
• Login (check your email)
• Introduction
• Walk-Through

1/24/20 - Day 13 - Fantasy Project

Bellwork:

Think about your fantasy project, please switch your seats to sit next to your partner(s).

Objectives:

• Link course content (target market, demographics) to a fantasy project.

Agenda:

1. Fantasy Project - overview 
• Section 1 - Team/Festival Name & Location

1/23/20 - Day 12 - Supermarket Segmentation

Bellwork:

Ensure you have moved your Supermarket Segmentation in your SEM folder. Talk with your group and be prepared to talk about the details of your segment.

Objectives:

• Analyze how and why stores segment their target markets

Agenda:

1. Supermarket Segmentation 
• Example Segments
2. Fantasy Project
• Intro
• Student Notes

1/22/20 - Day 11 - Recap

Bellwork:

Welcome to Wednesday. Be prepared to share something from the long weekend, be sure you can relate it back to business or marketing.

Objectives:

• Recap of Marketing Segmentation

Agenda:

1. Weekend Wrap Up
2. Recap of:
• Supermarket Segmentation
• Segments
• Fast Food Gone Global

1/21/20 - Day 10 - Fast Food Segmentation

Bellwork:

I am not here today. Please follow the directions of the guest teacher and quietly watch the provided video.

Objectives:

• Observe market segmentation in the fast food industry. 

Agenda:

1. Video: Fast Food Gone Global
• Complete the paper video guide - turn in to the sub when complete. 
2. Be prepared to talk about current events on Wednesday.

1/17/20 - Day 9 - Segmenting Stores

Bellwork:

I am not here today. Please follow the agenda below. Your name is on the part of the assignment that you are responsible for.

Objectives:

• Identify 4 forms of market segmentation.
• Visualize how stores use market segmentation.

Agenda:

1. Supermarket Segmentation - review my sample and check to see which one your group is responsible for. 
• After completing the doc, create a 2 Slide Presentation
• Description of segment customers & their needs
• Images of the store specific to your segment

1/16/20 - Day 8 - Market Segementation

Bellwork:


Please complete the class Demographic & Psychographic survey, we will use this later in class.

Objectives:

• Appropriately use demographics to describe a target market. 
• Identify 4 forms of market segmentation.

Agenda:

1. Review of Target Market & Demographics - class data
2. Slides: Market Segmentation
• Student Notes Guide

1/15/20 - Day 7 - Google Trends

Bellwork:

How can we find out information about a target market?

Objectives:

• Use online tools to gather information.

Agenda:

1. Discussion: Target Market & Demographics Slides
2. Google Trends 
• Pepsi vs Coke
• Chobani vs Yoplait
3. Google Trends Activity

1/14/20 - Day 6 - Target Markets & Demographics

Bellwork:


Grab one of the papers up front. It doesn't matter which you start with...

Objectives:

• Learn about the basics of marketing. 
• Use demographics to describe target markets.

Agenda:

1. Snowball Fight - write ONE descriptive word for a person who/uses the product/watches the shows
• Ex. age, gender, ethnicity, interests, income level, etc.
2. Discussion: Target Market & Demographics Slides
3. Google Trends 
• Pepsi vs Coke
• Chobani vs Yoplait
4. Google Trends Activity

1/13/20 - Day 5 - Intro to Marketing!

Bellwork:

Happy Monday! Think about this weekend - what happened in the world of sports & entertainment? Be prepared to share and discuss!

Objectives:

• Link current events to topics discussed in class. 
• Learn about the basics of marketing. 

Agenda:

1. Discussion: Weekend Wrap Up
2. Intro to Marketing - Vocabulary
3. Discussion: Target Market & Demographics Slides

1/10/20 - Day 4 - Rock, Paper, Scissors

Bellwork:

Can you name all of your classmates yet?

Objectives:

• Get to know your classmates. 
• Define Marketing.

Agenda:

1. Finish What is Marketing?  discussion
2. Rock. Paper. Scissors.
3. Syllabus
4. Weekend Wrap Up - Explanation & Monday expectations

1/9/20 - Day 3 - What IS Marketing?

Bellwork:

Think about it...what IS marketing?

Objectives:

• Get to know your classmates.

Agenda:

1. Introduce Yourself & Name Game
2. What do you think Marketing actually is? Define It. 
• Add your response in the Poll Everywhere board.
3. What is Marketing? 

1/8/20 - Day 2 - Get to Know You!

Bellwork:

Please take a seat and reintroduce yourself to your table mates.

Objectives:

• Learn about each other
• Share about yourself!

Agenda:

1. Get to Know Your Neighbor
• Share with the class

1/7/20 - Day 1 - Welcome!

Bellwork:

Please take a seat wherever you would like!

Objectives:

• Learn about each other
• Share about yourself!

Agenda:

1. Pic Share - Mrs. Lakdawala and YOU!
2. Log in to Schoology - find this Bellwork & Agenda
3. Complete the Get to Know You form
4. Get to Know Your Neighbor