- Thursday, February 20th
- Cost is $7
- Let me know TODAY if you have a schedule or money conflict
Objectives:
- Identify how organizations capitalize on merchandise.
Agenda:
- Merchandising Basics
- Video: Don Cherry Slams Carolina Hurricanes (NHL)
- Video: Nationals Gerardo Parra Baby Shark Crown Response (MLB)
- Article: Sports Merchandising Opportunities Increasing
- How have consumers views on sports apparel changed in recent times?
- How are teams capitalizing on "moments in time"?
- Fantasy Project Part 2: Target Market & Merchandising Ideas
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