1/31/20 - Day 18 - Super Bowl Commercials

Bellwork:

I am not here today. Please follow the agenda below.

Objectives:

• Evaluate past super bowl commercials 
• Identify message purpose. 

Agenda:

1. Super Bowl Video
2. HOMEWORK: Watch a super bowl commercial - come Monday ready to share it.

1/30/20 - Day 17 - Mimic

Bellwork:

Open your Mimic Social simulations. Bookmark the website if you have not already.

Objectives:

• Review market segments and how messaging varies by segment. 

Agenda:

1. Mimic Social Simulation 
• Finish Round 1
• Spend ALL $5,000, check in with Mrs. L BEFORE you Run Simulation
2. Superbowl Trivia & Squares

1/29/20 - Day 16 - Mimic Social

Bellwork:

Open your Mimic Social simulations. Bookmark the website if you have not already.

Objectives:

• Review market segments and how messaging varies by segment. 

Agenda:

1. Mimic Social Simulation 
• Segment Review
• Weekly objectives
• Round 1

1/28/20 - Day 15 - Fantasy Project

Bellwork:

I am not here today. Please follow the agenda below.

Objectives:

• Determine specific characteristics of a specific target market. 

Agenda:

1. TODAY: Section 1 of your Fantasy Project 
• Complete the Team/Festival Name, Location & Roster/Lineup
• Ensure EACH group member has it in your folder for review. 

1/27/20 - Day 14 - Weekend Wrap Up

Bellwork:

Think about the weekend. What went on in the world of sports & entertainment. Be prepared to share the link to business/marketing.

Objectives:

• Link current events to course content. 
• Review simulation. 

Agenda:

1. Weekend Wrap Up - be prepared to share! 
2. Mimic Social Simulation 
• Login (check your email)
• Introduction
• Walk-Through

1/24/20 - Day 13 - Fantasy Project

Bellwork:

Think about your fantasy project, please switch your seats to sit next to your partner(s).

Objectives:

• Link course content (target market, demographics) to a fantasy project.

Agenda:

1. Fantasy Project - overview 
• Section 1 - Team/Festival Name & Location

1/23/20 - Day 12 - Supermarket Segmentation

Bellwork:

Ensure you have moved your Supermarket Segmentation in your SEM folder. Talk with your group and be prepared to talk about the details of your segment.

Objectives:

• Analyze how and why stores segment their target markets

Agenda:

1. Supermarket Segmentation 
• Example Segments
2. Fantasy Project
• Intro
• Student Notes

1/22/20 - Day 11 - Recap

Bellwork:

Welcome to Wednesday. Be prepared to share something from the long weekend, be sure you can relate it back to business or marketing.

Objectives:

• Recap of Marketing Segmentation

Agenda:

1. Weekend Wrap Up
2. Recap of:
• Supermarket Segmentation
• Segments
• Fast Food Gone Global

1/21/20 - Day 10 - Fast Food Segmentation

Bellwork:

I am not here today. Please follow the directions of the guest teacher and quietly watch the provided video.

Objectives:

• Observe market segmentation in the fast food industry. 

Agenda:

1. Video: Fast Food Gone Global
• Complete the paper video guide - turn in to the sub when complete. 
2. Be prepared to talk about current events on Wednesday.

1/17/20 - Day 9 - Segmenting Stores

Bellwork:

I am not here today. Please follow the agenda below. Your name is on the part of the assignment that you are responsible for.

Objectives:

• Identify 4 forms of market segmentation.
• Visualize how stores use market segmentation.

Agenda:

1. Supermarket Segmentation - review my sample and check to see which one your group is responsible for. 
• After completing the doc, create a 2 Slide Presentation
• Description of segment customers & their needs
• Images of the store specific to your segment

1/16/20 - Day 8 - Market Segementation

Bellwork:


Please complete the class Demographic & Psychographic survey, we will use this later in class.

Objectives:

• Appropriately use demographics to describe a target market. 
• Identify 4 forms of market segmentation.

Agenda:

1. Review of Target Market & Demographics - class data
2. Slides: Market Segmentation
• Student Notes Guide

1/15/20 - Day 7 - Google Trends

Bellwork:

How can we find out information about a target market?

Objectives:

• Use online tools to gather information.

Agenda:

1. Discussion: Target Market & Demographics Slides
2. Google Trends 
• Pepsi vs Coke
• Chobani vs Yoplait
3. Google Trends Activity

1/14/20 - Day 6 - Target Markets & Demographics

Bellwork:


Grab one of the papers up front. It doesn't matter which you start with...

Objectives:

• Learn about the basics of marketing. 
• Use demographics to describe target markets.

Agenda:

1. Snowball Fight - write ONE descriptive word for a person who/uses the product/watches the shows
• Ex. age, gender, ethnicity, interests, income level, etc.
2. Discussion: Target Market & Demographics Slides
3. Google Trends 
• Pepsi vs Coke
• Chobani vs Yoplait
4. Google Trends Activity

1/13/20 - Day 5 - Intro to Marketing!

Bellwork:

Happy Monday! Think about this weekend - what happened in the world of sports & entertainment? Be prepared to share and discuss!

Objectives:

• Link current events to topics discussed in class. 
• Learn about the basics of marketing. 

Agenda:

1. Discussion: Weekend Wrap Up
2. Intro to Marketing - Vocabulary
3. Discussion: Target Market & Demographics Slides

1/10/20 - Day 4 - Rock, Paper, Scissors

Bellwork:

Can you name all of your classmates yet?

Objectives:

• Get to know your classmates. 
• Define Marketing.

Agenda:

1. Finish What is Marketing?  discussion
2. Rock. Paper. Scissors.
3. Syllabus
4. Weekend Wrap Up - Explanation & Monday expectations

1/9/20 - Day 3 - What IS Marketing?

Bellwork:

Think about it...what IS marketing?

Objectives:

• Get to know your classmates.

Agenda:

1. Introduce Yourself & Name Game
2. What do you think Marketing actually is? Define It. 
• Add your response in the Poll Everywhere board.
3. What is Marketing? 

1/8/20 - Day 2 - Get to Know You!

Bellwork:

Please take a seat and reintroduce yourself to your table mates.

Objectives:

• Learn about each other
• Share about yourself!

Agenda:

1. Get to Know Your Neighbor
• Share with the class

1/7/20 - Day 1 - Welcome!

Bellwork:

Please take a seat wherever you would like!

Objectives:

• Learn about each other
• Share about yourself!

Agenda:

1. Pic Share - Mrs. Lakdawala and YOU!
2. Log in to Schoology - find this Bellwork & Agenda
3. Complete the Get to Know You form
4. Get to Know Your Neighbor