1/14/20 - Day 6 - Target Markets & Demographics

Bellwork:


Grab one of the papers up front. It doesn't matter which you start with...

Objectives:

• Learn about the basics of marketing. 
• Use demographics to describe target markets.

Agenda:

1. Snowball Fight - write ONE descriptive word for a person who/uses the product/watches the shows
• Ex. age, gender, ethnicity, interests, income level, etc.
2. Discussion: Target Market & Demographics Slides
3. Google Trends 
• Pepsi vs Coke
• Chobani vs Yoplait
4. Google Trends Activity