2/28/20 - Day 37 - Dodgeball Fundraiser TODAY!

Bellwork:

TODAY is our dodgeball tournament! Remember, this is a fundraiser and REQUIRED class
event.

Objectives:

• Examine why companies choose certain partners and exposure methods.

Agenda:

1. Logistics for Dodgeball
• Jobs:
• Concessions
• Bracket Table
• Court Monitor
2. Fantasy Project Part 4: Corporate Sponsors.  
• Remember to put this document in your "Fantasy Project" folder.

2/27/20 - Day 36 - Partnerships & Sponsorships

Bellwork:

I am not here today. TOMORROW is our dodgeball tournament! Remember, this is a fundraiser REQUIRED class event.
and an opportunity to raise money for a really great cause, cancer. Please also remember this is a

I will be back to school tomorrow for the event and am looking forward to watching many of you play!

Objectives:

• Examine why companies choose certain partners and exposure methods.

Agenda:

1. Read THIS article and answer the reading questions HERE.  Submit the reading questions in before leaving class today (if you did not yesterday). 
2. Begin working on the Fantasy Project Part 4: Corporate Sponsors.  Remember to put this document in your "Fantasy Project" folder.

2/26/20 - Day 35 - Corporate Partnerships

Bellwork:  

Check out ALL the links below.  What are the differences between each of the celebrities or companies involvement with each brand?  Why were the celebrities chosen?! 

Oprah & Weight Watchers
Website: Oprah 2020 Vision Tour (Weight Watchers)
Video: Oprah's Ultimate Party Invite

Cardi B & Pepsi
Video: Pepsi "Okurr" Commercial
Video: 2019 Holiday Commercial

Coca-Cola & American Idol (focus on Coca-Cola)
Video: "Perfect Harmony"
Images: Various

Objectives:

• Examine why companies choose certain partners and exposure methods.

Agenda:

1. Branding - Various Deals (check out these slides)
2. Article: Lays Chips: The Voice, Coachella & Snapchat Article
• Complete this Article Questionnaire 

Dodgeball Game Details

• FRIDAY of this week
• 3:30 pm to approximately 5:30 pm
• Play or work
• SIGN UP here

2/25/20 - Day 34 - Slogans

Bellwork:  

I am not here today, please complete the items in the agenda below. AND complete the name that SLOGAN GAME. I got 16/18 - did you get more than me?!

Objectives:

• Identify the strength of slogans
• Decipher between mission statements and slogans.

Agenda:

1. Branding - Slogans
2. Slogan vs Mission Statements
3. Fantasy Project 

• Create a new folder in your SEM Google folder called "Fantasy Project".  Drag part 1, part 2, and part 3 into that folder.  Continue to store all parts of the project in that folder.
• Part 3: Logo Design
• ADD:  Create a slogan for your project

Dodgeball Game Details

• FRIDAY of this week
• 3:30 pm to approximately 5:30 pm
• Play or work
• SIGN UP here

2/24/20 - Day 33 - Weekend Wrap Up

Bellwork:  

FRIDAY: What have you done to help promote this event? Word of mouth? Social Media? 

Objectives:

• Connect course content to current events. 
• Apply course content to fantasy project.

Agenda:

1. Weekend Wrap Up - What went on in the world of sports & entertainment. 
2. Fantasy Project Part 3: Logo Design
3. Dodgeball Tournament 
1. Join a team OR "work" the event
2. SIGN UP here

2/21/20 - Day 32 - Branding

Bellwork:  

Can you name the sports team by the logo?  Try out THIS GAME to find out!!  Hit "play quiz" and start typing in the names!  Did you give up or get them ALL?  Try it again with different teams HERE.  One last time with a new set of teams HERE.

Today's Agenda:

1. Branding - Logo Design
2. Logo Histories
• Cubs
• White Sox
• Bears
• Bulls
• Blackhawks
3. Fantasy Project Part 3: Logo Design
4. Dodgeball Tournament - I need to know TODAY what you are doing!
1. Join a team OR "work" the event
2. SIGN UP here

2/20/20 - Day 31 - Field Trip!

Today is our Wolves Field Trip. Please meet in room 247 at 8:45am.

If you are NOT attending, please report to study hall.

2/19/20 - Day 30 - Branding Introduction

Bellwork:

When you hear the word branding, what do you think of?

Objectives:

• Determine the components of a brand. 
• Identify strong brands. 

Agenda:

1. Slides: Branding & Logo Designs
• Field Trip Tomorrow 
• What do you notice about the Wolves brand? Their branding?
2. Video: What is Branding?
3. Unit 2 Branding Vocab

2/18/20 - Day 29 - Weekend Wrap Up

Bellwork:

Field Trip Money & Slips!  Revised schedule means you will GO to period 2 and leave early. 

Objectives:

• Connect current events to course content.
• Identify how organizations capitalize on merchandise. 
• Apply course content to an ongoing project.

Agenda:

1. Weekend Wrap Up - what went on in the world of sports & entertainment.
2. DODGEBALL NEXT FRIDAY!!! 
• WE NEED TEAMS!
3. Finish Fantasy Project Part 2: Target Market & Merchandising Ideas
4. Finish Part 1 or any mission work.

2/14/20 - Day 28 - Fantasy Project

Bellwork:

Welcome Mr. Markey to Sports & Entertainment Marketing!

Objectives:

• Identify how organizations capitalize on merchandise. 
• Apply course content to an ongoing project.

Agenda:

1. Paletas with the Principal!
2. Finish Fantasy Project Part 2: Target Market & Merchandising Ideas
3. Finish Part 1 or any mission work.

2/13/20 - Day 27 - Target Market & Merchandise

Bellwork:

Wolves Game Field Trip

• Thursday, February 20th
• Cost is $7
• Let me know TODAY if you have a schedule or money conflict

Objectives:

• Identify how organizations capitalize on merchandise. 

Agenda:

1. Merchandising Basics
• Video: Don Cherry Slams Carolina Hurricanes (NHL)
• Video: Nationals Gerardo Parra Baby Shark Crown Response (MLB)
• Article: Sports Merchandising Opportunities Increasing
• How have consumers views on sports apparel changed in recent times?
• How are teams capitalizing on "moments in time"?
2. Fantasy Project Part 2: Target Market & Merchandising Ideas

2/12/20 - Day 26 - Quiz Recap

Bellwork:

Open your Schoology.

Objectives:

• Review course material and apply to a fundraising event. 

Agenda:

1. Recap of Quiz 
• Resubmit
2. Dodgeball Event Prep
• Posters
• Video Advertisement?
• Announcements? 
• Teams?
3. Field Trip Forms

2/11/20 - Day 25 - Unit 1 Quiz

Bellwork:

Open your review guide. What questions do you have?

Objectives:

• Plan for a fundraiser. 

Agenda:

1. Unit 1 Quiz - Schoology
2. WATCH THIS VIDEO
3. Wolves Field Trip Permission Slip & Money
4. Dodgeball Fundraiser Information
• Friday, February 29th 
• 3:30-5:30pm
• East Leyden Field House
• $3/player, $1/spectator
• Prizes:
• Winning Team - carry in lunch (pizza, wings, etc)
• Award for Best Dressed
• Award for Best Sportsmanship
• Concessions
• All Profits to Cancer Research
• Sign Up Form
5. Poster Creation
• Other forms of advertisement?

2/10/20 - Day 24 - Unit 1 Quiz Review

Bellwork:

Think about the weekend, what went on in the world of sports & entertainment? What is the
connection to business/marketing?

Objectives:

• Connect current events to course content. 
• Review unit 1 material

Agenda:

1. Weekend Wrap Up
2. Unit 1 Review Guide
3. Unit 1 QUIZ TOMORROW

2/7/20 - Day 23 - Project Work Time

Bellwork:

Open your Unit 1 Project - Mimic Target Consumer

Objectives:

• Use target market data to draw conclusions are segments of people. 

Agenda:

1. Unit 1 Project - Mimic Target Consumer
• DUE TODAY
• Show to Mrs. Lakdawala 
2. Check grades - PROGRESS REPORTS DUE MONDAY

2/6/20 - Day 22 - Unit 1 Project

Bellwork:

Open your Mimic to Scenario > Market

Objectives:

• Use target market data to draw conclusions are segments of people. 

Agenda:

1. Unit 1 Project - Mimic Target Consumer
• Each table will be assigned one of the market segments:
• Back to School Mindy: Paige, Hubert, Angel, Mark
• City-Hopper Sue: Deivis, Rade, Sebastian, Tyler
• Up and Comer Raj: Eric, Josh, Jeramy, Francis
• Energetic Jill: Jahir, Massimo, Muamer, RJ, 
• Seaside Sally: Isaiah, Matt, Feris, Jennifer
• Daypacker Tom: Arturo, Iva, Ja, Wisam

2/5/20 - Day 21 - Ask the Expert Day

Bellwork:

Please take your seats, be good listeners and ask questions!

Objectives:

• Learn from business professionals

Agenda:

1. Ask the Expert Day Speaker - Chris Corr (Leyden Alum)

2/4/20 - Day 20 - Mimic Analysis

Bellwork:

Open your Mimic Social simulation. Ensure you have completed ROUND 1 and run the simulation.

Objectives:

• Use data to make decisions.

Agenda:

1. Mimic Social - Data Analysis
• What are metrics?  
2. Unit 1 Project - Mimic Target Consumer

2/3/20 - Day 19 - Super Bowl Wrap Up

Bellwork:

Did you watch the super bowl? Let's chat about the weekend in sports & entertainment.

Objectives:

• Connect current events to course content. 

Agenda:

1. Weekend/Super Bowl Wrap Up
2. Commercial Review
• Slides
• Reflection Sheet