1/16/20 - Day 8 - Market Segementation

Bellwork:


Please complete the class Demographic & Psychographic survey, we will use this later in class.

Objectives:

• Appropriately use demographics to describe a target market. 
• Identify 4 forms of market segmentation.

Agenda:

1. Review of Target Market & Demographics - class data
2. Slides: Market Segmentation
• Student Notes Guide